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Burlesque star Dita Von Teese launches her debut perfume in the U.S. at Ron Robinson at Fred Segal on Melrose in Los Angeles.

RONROBINSON.com features international shipping, making the collection available to most countries for the first time!!

World renowned burlesque star and modern-day fashion icon Dita Von Teese has created a signature perfume for women who desire a bit of glamour, elegance, mystery and sophistication in their lives. A luxurious blend of fine ingredients showcased in beautiful black packaging, the debut scent, simply titled Dita Von Teese, has already received such honors as the German Fragrance Foundation Duft Star Award for Best Female Lifestyle Fragrance.

Describing her fragrance, Von Teese says, "I wanted to do something very sensual, sleek and simple that speaks of wanting to be a grown-up, sophisticated woman who is in charge of her life. I just love the idea of something that is very good, sophisticated and elegant, but also a little bit mysterious, dark and dangerous. Those two things together become something very special and really magical. I wanted a perfume that feels like that.”

The scent opens with a head note composed of fresh peonies, fizzy bergamot, and slightly spicy Bourbon pepper. The heart of the perfume then entices you with a luscious and pure bouquet of Bulgarian rose, Tahitian Tiaré petals, and fresh jasmine. And in the base note, the mystical and warm scents of patchouli, musk, and smoky Gaiac wood and sandalwood captivate the senses.

The Dita Von Teese fragrance has never been available before in the United States, but now fans in most countries around the world can now access the fragrance collection, which was previously only available in Europe and the UK.

"I am delighted to announce the U.S. release of my signature perfume at APOTHIA by RON ROBINSON, which has been a longtime favorite place of mine to shop, so I am thrilled to be represented there. They also have the ability to ship my perfume to most countries in the world which is exciting for my fans who have been waiting for it!" Von Teese comments.

Ron Robinson will feature the complete fragrance collection, which includes the Eau de Parfum in three sizes and associated body care. The 40 ml is a sensually shaped black glass bottle adorned with a black silk tassel and a nail polish-red pearl accent, complete with an atomizer. The 20 ml handheld amphora is an essential for your handbag, evening bag, or travel bag. The exclusive 75 ml is the ultimate accessory for your vanity table. Scented body products including a silky body lotion and enticing shower gel are both available in 200 ml.

Notes to Editors…

** Dita will be appearing at an in-store event at RON ROBINSON from 2-6pm on December 15, 2012 (purchase required for signature) **

The inspiration...

Inspired largely by photographs of Paris of the 1930s, Von Teese envisioned these glamorous women in a Parisian nightclub, and aimed to capture the essence of this beautiful heady nighttime when it mingles with your natural body scent and smoke and nightlife.

"I have this vision in my mind, when really elegant women become a bit naughty and racy. To me it’s the ultimate to be supremely glamorous, but at the same time also a bit dirty. I also kept thinking about what a Helmut Newton photograph would smell like, these women that are dripping naked in diamonds in a Parisian hotel room. They are so beautiful and perfectly made-up, they prepare themselves for something that is a little taboo and secretive, what do they smell like?” Von Teese comments.

The scent...

With her first scent, Von Teese was determined to create a perfume that reflected all of the different facets of her personality. As she comments, “It had to be elegant, glamorous, sophisticated, sexy, dark, and mysterious.” Von Teese insisted upon making a scent that spoke to women, not little girls, and avoided the typical celebrity fragrance ingredients like vanilla. 

In order to find just the right scent, Von Teese spent over 1 year working closely with the perfumers in Paris. “I wanted it to be a perfume that smelled exactly how I imagined it. I doubt the perfumers in Paris imagined that I would be in their shop almost every day for an entire year,” she says. “There were enough moments when I could have easily said ‘this is how the perfume should smell.’ But I wanted it to be perfect, and threw out many previous compositions and refined them. I gave samples to friends, and tested how others reacted to me and to my perfume. This process continued until I found the exact composition that was perfect both for me and for others,” she says, describing her perfume’s elaborate development process.

The flacon

Paying homage to the 1930s, the black glass bottles express Von Teese’s glamour and allure along with her love for all things vintage. As Von Teese says, “My perfume’s flacons need to be the absolute embodiment of my dream of glamour, mystery and beauty. I have always been a passionate collector of rare perfume bottles from the 1920s and 1930s. They are usually made of opaque glass, black or red, and are always extremely elegant, luxurious, and classy.” 

About RONROBINSON l Fred Segal

In 1978 Ron Robinson Inc. opened its door at Fred Segal on Melrose Avenue. Having worked for Fred Segal as a salesman, buyer and vice-president for nearly a decade prior, Robinson took his knowledge and expertise to build on the traditions he learned and to make some of his own. His stores have continually changed the face of shopping and fashion and are world-renowned for launching new brands and exclusive products.

For more info please go to www.RONROBINSON.com

About Luxess

Luxess GmbH is an owner-operated, international marketing and distribution company for successful lifestyle brands with its head office in Ratingen, Germany near Düsseldorf. Brands from lingerie, eyewear and fragrances are included in the development and marketing portfolio. High-quality and innovative brands and product lines and efficient marketing are at the center. Among the current license-holders are Dita Von Teese as well as Bruno Banani, Strellson and Tom Tailor.

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Press contact for Dita Von Teese and fragrance:

Dishell Multimedia Group
Jasmine Vega
310-994-0950
jasmine@dmgla.com